Classic Hits 93.3

The Tri-Counties only local broadcast station

This is not big time corporate radio. This is home town radio, the kind of radio we grew up listening to and where I got my start in broadcasting back in 1965. I’m John Elliott, and with my wife Pat, we’re the owners of Suncoast Radio and Classic Hits 933. We started our broadcasting “empire” in February 2010 with the purchase of WZCC AM 1240 in Cross City. Dixie County residents might remember the station as WDFL and many other call signs, and owners, over the years. A lightning hit in 1999 took the station off the air. It remained silent until we bought it, rebuilt it, and put it back on the air in March 2010. Our original format was “The Music of Our Generation” rock and roll oldies.

In June 2011 we had the opportunity to expand into Levy County with the purchase of WLQH AM 940 in Chiefland. WLQH had a strong history of serving Chiefland and Levy County with local programming, news, and sports. Their big tower at the north end of Chiefland put out a strong signal. We immediately saw the opportunity to serve the residents of both Dixie and Levy counties, many of whom traveled up and down US 19 between Cross City and Chiefland to either work, shop, or enjoy the many recreational opportunities the entire area had to offer. Since the signal of WZCC in Cross City overlapped the signal of WLQH in Chiefland at the Suwannee River bridge we decided to “simulcast” our programming on both stations. Drivers could switch back and forth between 940 and 1240 as they drove on US 19 and never miss a song! WLQH was the local affiliate for Scott Shannon’s True Oldies Channel which we chose as the new format for both stations.

Our most recent acquisition was a very small (10 watt) FM station located in Newberry. It had been part of a statewide network of stations owned by the Catholic Church. In March 2013 we purchased 93.3 FM but spent many months working with the Federal Communications Commission to boost the power and move the station from Newberry to Chiefland. What is now WLQH’s new FM frequency went on the air in August 2013 just in time to broadcast the Chiefland Indians Fall Classic football game! The clear FM signal now reaches up into Gilchrist County making us truly the Tri-Counties only local broadcast station serving Dixie, Levy, and Gilchrist counties.

In April of 2014 we were notified that The True Oldies Channel would cease broadcasting at the end of June 2014 as Scott Shannon dedicated all his efforts to his new job as the morning DJ on WCBS-FM in New York City. We wish Scott all the best and will miss his love and knowledge of rock and roll oldies he brought to our stations.

Which brings us to the present. Welcome to Classic Hits 933!! Don’t worry, you will still hear your favorite rock and roll hits from the 60’s, 70’s and 80’s. “Oldies” have become “Classics” because let’s face it, nobody wants to be reminded about how old they are when they remember dancing to Beach Boys songs at their high school sock hop! We have a new line up of great DJ’s who love playing these great songs as much as you enjoy hearing them. We will still have our themed weekend shows and weekday features like the daily double twin spin, the gourmet quickie quiz, and connect the hits just to name a few. We haven’t forgotten our sports fans. You will still hear NASCAR Sprint Cup races and local high school football featuring the Chiefland Indians varsity team. You will hear more news of interest to Floridians from the Florida News Network and local weather forecasts targeting the Tri County area, not Gainesville. And don’t forget Classic Hits 933 will ALWAYS break into our programming immediately upon receiving a severe weather alert or hurricane update in season from NOAA Weather Radio.

Classic Hits 933 is too just big for just one frequency! You can still hear all of our programming on all three of our radio stations: FM 93.3 and AM 940 WLQH in Chiefland and AM 1240 WZCC in Cross City. So welcome aboard the Tri-Counties one source for great music, news, sports, and weather, Classic Hits 933!

Thanks for listening!
Sincerely,
John and Pat Elliott

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